Monday, May 7, 2007

Domino's Pizza: Misleading Prices

Land up in any Domino's Pizza outlet in India and you are greeted with attractive offers. 110 for 2 pizzas, 199 for a special combo and so on. However, your bill never ends up being of amount you opted for. Rs. 110 becomes Rs. 124, 199 becomes 230 and so on (indicative figures).

Why? Answer is simple... taxes.

Now the point is if we have to pay taxes in every case, then why should they not be included in the advertised price? Why should we don't even know how much we are supposed to pay before the bill is generated? Forget ads even menu doesn't have the real prices.

Infact if Mc Donalds can include taxes in their menu and advertisement prices, why can't Dominos?

Taxes are not an (optional) additional topping Mr. Domino's...

No comments: